Senco Gold & Diamonds started out a new brand campaign “Shine On” featuring former Indian cricketer Sourav Ganguly who is also the brand ambassador of Senco Gold & Diamonds since 2015. In a new TVC for AHAM, a new range of men’s jewellery from Senco Gold & Diamonds, Sourav will be playing a role of his own life – how he outplays the rivals and silences the critics.

In a glittering event in Kolkata, Sourav Ganguly and Suvankar Sen, Executive Director –Senco Gold & Diamonds unveiled the new range of “AHAM” collection.

AHAM, the new men’s collection from the house of Senco Gold & Diamonds offers a signature collection of rings, bracelets, cufflinks, ear-studs, chains and pendants in Diamond, Gold & Silver. The collection has been designed especially for the cosmopolitan man. This Signature range can be used as part of daily wear as well as in social occasions or for sheer power dressing by the men of honor. The price of AHAM starts from Rs. 30,000 for the Gold collection, Rs.2000 for Silver collection and Rs.40, 000 for Diamond collection.