Star India has launched a new network-wide television campaign (TVC) ‘SIRF DIKHAANE KE LIYE NAHI, DEKHNE MEIN BHI REAL ‘HD’ EXPERIENCE. This campaign will help to build awareness among television lovers who, despite owning an HD TV and HD Set-Top Box (STB), continue to view their favorite Star channels in Standard Definition (SD).

Consumers often think that having an HD TV by itself provides the complete HD viewing experience, which is a myth the campaign aims to bust humorously.

The campaign also highlights the features of Star HD channels such as wider picture, 5x sharper picture, and 5.1 Dolby surround sound that helps make the viewing experience superior and immersive.

The campaign is driven by a well-conceptualized film that draws a parallel to people’s innate habit of keeping things in their homes to show value rather than using it for their intended purpose. Owning a fancy, flat-screen HD TV is something that elevates the social status of an individual, and the campaign cheekily nudges the consumer to elevate the value of their HD TV. The campaign will also feature some of the most loved characters from the Star India Network endorsing the Real HD experience.

Star Network offers a holistic range of HD channels across genres & languages.