The well-known economical high-quality makeup brand SUGAR POP, which is a member of the SUGAR family of beauty businesses, has announced a partnership with superstar Bollywood actress Kriti Sanon.

In anticipation of the upcoming holiday season, SUGAR POP debuts their much-anticipated Ultrastay Transferproof Lipstick with the “Colour Sahi, Transfer Nahi” promotion.

SUGAR POP was conceived in the post-Covid era by the creators of SUGAR Cosmetics, Vineeta Singh and Kaushik Mukherjee, as a result of their infatuation with bringing the brand’s heritage of producing high-performance beauty products down to a more reasonable price range. Since its 2020 inception, SUGAR POP has rapidly expanded through both online and offline channels, surpassing INR 100 crores in sales in just three years, and it is still growing today.

The launch commercial showcases Kriti Sanon effortlessly exhibiting the lipstick’s transfer-proof characteristics with her signature charm, as seen in the TV and digital campaign. What is Kriti up to in the advertisement—from startling her mother to worrying about her date to nearly tampering with her best friend’s makeup—and where does she get all her confidence and sass from? Watch the ad to learn what leads to these emotions and their astonishment later, as Kriti confidently showcases the all-new transfer-proof, non-drying creamy matte SUGAR POP Ultrastay Transferproof Lipstick!

The goal of the campaign is to raise public knowledge of the product, which has been in development for more than 18 months and is anticipated to raise the standard for high-end makeup at an accessible price. The TVC will be aired in seven languages throughout India to reach a wide range of makeup fans who are dispersed over many platforms through influencer amplification, digital commercials, and teaser ads.

With the introduction of the Ultrastay Transferproof Lipstick, SUGAR POP raises the bar for reasonably priced, high-quality makeup that will be difficult to match.

Priyanka Dutta