During this year’s Durga Puja celebrations in Kolkata, Sunsilk ran an interactive campaign that gave every girl a chance to shine. This year’s primary event was the largest Pujo Party, which featured a dance floor in a Durga Puja pandal and a famous female DJ. It was inspired by the most recent Sunsilk Super Shine Hair Serum TV commercial. More than 75,000 people joined in, dancing to the music of the DJ!

Not only that, but Sunsilk went above and beyond with a special immersive AI zone that allowed every ring to be #SunsilkShineStar in the Sunsilk commercial in just two minutes! With a few clicks, girls could quickly switch their faces in the Sunsilk commercial, increasing the festive mood of Durga Puja and generating an interactive experience. On pandals, their customized advertisements were displayed on enormous screens. During Durga Puja, people shared this AI face swap nook on social media, making it the most popular and popular location. Across the city and on social media, this one-of-a-kind, customized experience was a huge smash, giving more than 15 million individuals that pujo shine.

The throng in Kolkata was giddy with anticipation and delighted to partake in this enjoyable and exceptional event.

By transforming the city’s cherished trams from a means of transportation to the largest celebration of women, Sunsilk also combined beauty and tradition. Before the puja days, Kolkata’s famous trams and yellow taxis received a festive makeover.

Sunsilk’s Super Shine Hair Serum is the ideal companion for ladies in Kolkata who wish to feel and look their best throughout the festivities. The serum was created to give women’s hair a glossy, frizz-free finish, crucial for their pandal-hopping travels. For ladies, this endeavor enhanced the joyous occasion.

This Durga Puja, Sunsilk honored Kolkata’s rich culture with several unique experiences designed exclusively for women.

Priyanka Dutta