Sunrise Spices, a well-known brand of spices in East India owned by ITC Ltd., released the “Swaad Bihar Ka” line of premium spices. These spices come in a special limited-edition pack with hand-drawn Madhubani artwork created by regional Madhubani artisans. With this introduction, the brand hopes to give not just mouthwatering flavors but also a glimpse into the rich cultural heritage and creativity of Bihar through its goods. The brand has a deep-rooted commitment to celebrating the soul of the state.

These spices have been deftly crafted to bring to life the tastes of regional meals and subtle traditional recipes that appeal to Bihar consumers. They are supported by 2.5 years of research and based on customer feedback from over 1,000 homemakers.

Some of the spices include Sunrise Rajshahi Garam Masala, Sunrise Kitchen King Masala, SunriseMeat Masala,andSunrise Chicken Masala, in the blended spices range and basic spices such as Sunrise Red Chilli Powder, Sunrise Turmeric Powder etc.

A precise balance of flavors is ensured by the thorough blending of the unique combination of carefully chosen spices. This not only offers convenience to customers and saves them valuable time, but also assures that their favorite foods may be prepared with ease. This variety perfectly matches Bihar’s extensive culinary heritage.

Each of these spice packages features a distinctive Madhubani painting, which is a component of Bihar’s culture and raises the bar for the consumer experience. Four incredibly outstanding Madhubani artisans known for their meticulous work worked with Sunrise Spices on this project. The talented artists have produced mesmerizing paintings with food themes that capture Bihar’s wonderful combination of flavor and aesthetic expression. Additionally, each box has a special QR code that allows customers to learn more about the creative process and the astonishing selection.

‘Swaad Bihar Ka’ is based on an unrelenting dedication to satisfying the discriminating palates of Bihar’s consumers. These carefully made spices were influenced by regional cooking customs and recipes. Every product, from the seductive flavor of Kitchen King to the tempting scents of the meat blend, has been carefully created to satisfy the varied tastes of the people of Bihar and imitate the real flavors of the region’s most well-known dishes. To guarantee a consistent customer experience, Sunrise Spices makes sure that the high-quality raw ingredients are carefully obtained, go through rigorous testing, and go through quality control methods.

Priyanka Dutta