Swiggy’s To Provide Meals to Needy People With Hope, Not Hunger Initiative
Swiggy has partnered with various commercial kitchens, NGOs and state governments to provide daily meals to thousands of underprivileged, daily wagers and stranded migrant labourers who have limited access to nutritious food during the 21-day lock down.
The ‘Hope, Not Hunger’ initiative was launched last week to support the Delhi Government’s program to feed the needy. Swiggy helped organize the preparation and distribution of nutritious meals twice a day across relief camps in Delhi with the support of partners such as Compass Kitchens, Lite Bite Foods and SmartQ. The relief effort was quickly scaled to Mumbai with the help of NGOs Pratham, HelpAge India and Yuva, and Elior India acting as the food supply partner. Since then, Swiggy has taken this initiative to Bangalore, Hyderabad, Gurgaon, Chennai and Kolkata, supplying over 75,000 meals daily. I-Pac and other corporate entities have also come forward to source and expand the food supply to additional cities through their network of NGOs. While feeding the hungry, this initiative has also helped set things in motion for these kitchens and restaurant staff during these difficult times.
Having served over 2,50,000 meals so far, Swiggy is in the process of crowd sourcing funds from corporates and individuals in order to scale the initiative to other parts of the country. The goal is to serve 5,00,000 meals daily. Each meal served for lunch and dinner includes adequate portions of rice, dal and vegetables to ensure the nutritional needs of the individual are met.
Thousands of Swiggy customers have already contributed to the ‘Hope, Not Hunger’ initiative through the Swiggy app. Swiggy has also set up a platform on Milaap for individual donations and can be accessed via www.hopenothunger.com. The donation is completely voluntary and is eligible for deduction under Section 80G of the Income Tax Act, 1961 for Indian donors. A donation of as little as ₹250 can provide a day’s meals to a family of four.