Naked Veggie Taco, a novel plant-based protein option that complements the already popular Naked Chicken Taco, was developed by Taco Bell. The brand is also launching a digital campaign to highlight the family of Naked taco choices, encouraging customers to #GetNaked.

The shell of the brand-new “Naked Veggie Taco” is entirely composed of plant-based protein. A protein patty with a spice-crusted and fried shell consisting of soya, corn, and beneficial peas. It becomes a crave-able combo when nacho cheese sauce, lettuce stuffing, and the distinctive Mexican Pico de Gallo—a tangy tomato and onion mixture—are layered on top.

Taco Bell® India is encouraging everyone to #GetNaked by switching out the customarily offered boxed pizza and fried chicken for the tantalizingly distinctive Naked Veggie and Naked Chicken tacos, respectively. The company also published a digital film on its social media channels that feature the delicious creations and gives visitors a sneak peek at both products. Taco Bell® India will collaborate with well-known content producers to promote the campaign’s message and urge taco lovers all around the nation to experience these tantalizing menu options.

The Naked Veggie Taco is available with Unlimited Pepsi at all Taco Bell restaurants across India for just Rs 199.

Head to your nearest Taco Bell® restaurant or order online via the Taco Bell App or food aggregators.

Priyanka Dutta