Aza is the epitome of contemporary luxury and service, by curating the best in Indian fashion. Dr. Alka Nishar founded Aza in 2005, and it has since grown to be a significant figure in Indian fashion. Aza, which currently has many stores in Mumbai and Delhi, announced the opening of a new location in Hyderabad with the goal of providing unique shopping experiences with an unmatched emphasis on individualized service and client satisfaction.

Celebrated entrepreneur and philanthropist, Pinky Reddy, Dr. Alka Nishar, Founder & Chairperson, Aza, Devangi Parekh, Managing Director, Azafashions.com, and versatile and popular actor Tamannaah Bhatia graced the inauguration.

Celebrated designers from all over India flew down to cheer the brand, including Nupur Kanoi, Mayyur Girotra, Rajat Tangri, Ritika Mirchandani, Adarsh Makharia of OSAA, Sahil Aneja, and Druv Vaish. Popular designers from Hyderabad such as Anand Kabra, Swapna Anumolu of Mishru, and Vineti Bolaki were also present. Esteemed guests who attended the party included Anam Mirza, Shreedevi Choudhary, Aakanksha Tolasariya, Mahika Bangur, Kavita Golechha, Divya Boppana, and more.

The Aza store in Banjara Hills is spread over 12,000 square feet across 4 floors and houses an eclectic mix of designers.

Ace designers Anamika Khanna, Ridhi Mehra, Payal Singhal, Varun Bahl, Gauri & Nainika, Rimple& Harpreet Narula, Niharika Kamani, Rohit Gandhi + Rahul Khanna, Shehla Khan, Surily Goel and more are amongst the carefully selected and presented names. In addition to established labels, Aza is dedicated to discovering and introducing emerging talent from around the country.

For more information visit www.azafashions.com