Tanishq introduced a unique lightweight jewelry platform called ‘Tanishq Hi-Lites’ to cater to the growing consumer preference for lightweight gold ornaments and to further strengthen its position in the Gems and Jewellery Industry.

Tanishq has experimented with product reengineering initiatives such as design reconstruction through technological innovations, realignment of manufacturing processes, and the introduction of a gold alloy with enhanced hardness and strength to offer 22 karat jewelry.

Tanishq’s unique value-added proposition of lightweight jewelry segment in everyday, wedding, and occasion wear jewelry will enable customers to ‘Buy More for Less’ with a steep reduction in both product weight as well as price ranging between 15-25% while maintaining the same scale, highest quality standards, multi-dimensional stability, design aesthetics with superlative craftsmanship.

Tanishq has introduced more than 3500 SKUs as part of the ‘Hi-Lites’ platform which will enable customers to not only heighten their savings, increase purchasing power but also safeguard themselves against the uncertainty over rising gold prices.

‘Tanishq Hi-Lites’ will be available in almost all product categories like Earrings, Finger Rings, Neckwear and Neckwear Sets apart from Pendants& Bangles. The brand aims to convert 50% of Gold inventory into Tanishq Hi-Lites across all its 380+ mega retail store networks by Q1 FY2223.