Tanishq introduced an exclusive Durga Puja collection titled ‘Aparajita’. This collection is rooted in the traditional Bengali designs made in yellow gold.

With their campaign ‘Ekotai Shundor, Ekotai Shokti’, Tanishq urges Bengali women to make its latest collection– ‘Aparajita,’ a part of their Pujo celebration and appreciate the efforts of Bengal’s karigars for their contribution.

To add in the festive cheer, Tanishq is offering up to 25%* off on making charges of Gold jewelry and on diamond jewelry value.  Offer valid from 10th October- 12^th November. Please contact your nearest Tanishq store or WhatsApp at 6366920017 for more details.

Customers can easily upgrade their jewelry in exchange for old gold jewelry bought from any jeweler and choose from a wide array of options with Aparajita. The old gold exchanged is weighed and melted in the view of customers, thereby maintaining complete transparency. Customers can benefit from zero deduction charges in exchange for gold on or above 22 karats and can expect 100% purity of gold and transparency in all transactions with the state-of-the Karatmeter present in every Tanishq store.