Tanishq’s Festive Collection Alekhya Inspired By Miniature And Pichwai Paintings
The festive collection of Tanishq titled Alekhya was unveiled recently.
Mr. Alok Ranjan, Regional Business Manager, Tanishq- East, and Mr. Somprabh Singh, Regional Business Head – East, Titan Company Limited graced the unveiling of Tanishq’s ‘Alekha Collection’ in Kolkata.
The collection is inspired by the miniature and Pichwai paintings. This festive collection showcases intricate craftsmanship and colorful hues. It is similar to the ancient art form from which it was inspired.
Alekhya blends intricacy and tradition with contemporary sensibilities. It gives a new life to craftsmanship.
Pichwai paintings depict tales from Shree Krishna’s life and the miniature paintings represent the tradition of Mughal, Rajasthani, and Pahari courts. And the collection borrows inspiration from such backdrops for making various jewelry pieces.
Neckwear, earrings, and other jewelry pieces ensure that something suits the customers’ various tastes. The collection is suitable both for the festive season and also for other occasions as well.
The price range of products in this new collection starts from Rs 70000 onward.
For more details, visit www.Tanishq.co.in.
Priyanka Dutta