Tata Sampann Launches Easy Cook Ragi Atta
Discover the revolutionary Easy Cook Ragi Atta from Tata Sampann, a market first for millet-based flour. It is a cutting-edge product that redefines how simple it is to include millet in regular meals. This product, which is made entirely of pure ragi flour, is an invention that answers the changing needs of consumers for wholesome and practical food solutions.
Millets are becoming more and more popular because of their many health advantages, which are reinforced by government programs and a rising interest in Indian food culture. Tata Sampann Easy Cook Ragi Atta offers consumers a convenient and wholesome way to incorporate millets into their everyday cooking habits. This product contains no maida or wheat; it is made entirely with ragi flour. It is free of preservatives and additives. It is a disruptive breakthrough that solves long-standing issues with millet-based flour, like time-consuming rolling and kneading, and worries about the product’s perceived freshness. The technology of Tata Sampann Easy Cook Ragi Atta preserves the natural nutritional value of ragi while also making it more convenient for users.
The popularity of millet atta among consumers has significantly increased in the last few years. Although millet atta is a fantastic substitute for wheat atta since it is high in calcium and fiber, it can be challenging to roll and bind into rotis. the time- and effort-consuming procedure that frequently calls for hot water and hand rubbing rather than rolling pins.
The first product of its sort in India addresses these problems without sacrificing nutrition. One can save time and effort by simply adding ordinary water to the easy-knead formula to make rotis without cracking. Making Ragi Roti is therefore just as easy as making Wheat Roti.
Tata Sampann Easy Cook Ragi Atta is available in convenient 500g packs, priced at INR 90/-(MRP incl. of all taxes), across leading e-commerce platforms and Tata Consumer’s own D2C platform, Tata Nutrikorner.
Priyanka Dutta