In West Bengal, ITC Sunfeast Mom’s Magic, a brand that is known for honoring mothers’ strength and tenderness, introduced Mom’s Magic Shines. This butter cookie is made unique by a delicate layer of sugar glazing that brings out the shine of the cookie, much like a mother does with her kid. This Durga Puja, Sunfeast Mom’s Magic Shines takes this idea a step further by introducing Jyotirmoyi Maa, a brilliant manifestation of the Goddess Durga Maa. More than one lakh mosaic mirror pieces adorn the idol, signifying the innumerable wishes a mother harbors.

At the famous Bagbazar Sarbojonin Pandal, renowned Tollywood actress Swastika Mukherjee unveiled the illuminated Durga Maa idol.

With a carefully chosen AI tool, the experience goes beyond darshan. Mothers can express a request for their kid and watch as Maa Durga grants it digitally in the interactive picture booth.

With a special fusion of tradition, technology, and emotion, this customized experience crafts a moment of enchantment that illustrates the brilliance Goddess Durga bestows upon her followers by granting their desires.

Speaking about her involvement with the campaign, Indian actress Swastika Mukherjee remarked, “This Mom’s Magic Shines campaign has a very original and admirable concept. Durga Puja is a celebration of blessings, hope, and strength, and this project creatively and meaningfully fulfills every mother’s wish for her child. This strikes a deep chord with me as a mother myself”.

Make a sincere desire to Jyotirmoyi Maa during Durga Puja, and you will see your child flourish under the heavenly mother’s blessings.

Priyanka Dutta