The promotions for Srijit Mukherji’s upcoming thriller venture Vinci Da were heightened with the introduction of the three-way vision theatre standee.

The installations are innovative lenticular printing giving it a three-way vision to anyone observing it. When seen from right, it reveals the image of the character Adi Bose (Ritwick Chakraborty) and when observed from left it displays the image of the film’s protagonist Vinci Da (Rudranil Ghosh). The frontal vision gets to see both Vinci Da and Adi Bose ( Rudranil & Ritwick) at the same time merged together, much like the film poster of the film revealed earlier.

The video of the theatre installation garnered massive response from the entire industry. From veteran actors like Prosenjit Chatterjee, Tollywood superstars Abir Chatterjee, Dev, Nusrat, Mimi, to directors Birsa Dasgupta, Pathikrit Basu and others appreciated and loved the effort.

The innovative three-way installations would be available across multiplexes and single screens in Kolkata.

Directed by Srijit Mukherji, the story of the film is about an obsessed make-up artiste, who is struggling to make his own place in the industry completely on his own talent and capabilities.

Scheduled to release this April, Vinci Da also stars Sohini Sarkar, Anirban Bhattacharya and Riddhi Sen in lead roles and the music has been composed by Anupam Roy.

Priyanka Dutta