Prepare to partake in Pujo celebrations as TV9 Bangla and Pulse Candy, one of India’s most recognizable candy brands, unveil “Pujoy Pulse,” an exciting on-the-ground campaign designed to capture the festive atmosphere in 22 West Bengal cities. The purpose of this campaign is to interact with the neighborhood and share holiday cheer while highlighting the tangy and sweet flavor of Pulse Candy.

Pujoy Pulse is more than simply a project; it’s a celebration of West Bengal’s rich cultural heritage during the auspicious Durga Puja season.

The campaign began on September 23rd, 2023, in Kolkata.

Two specially created canters that are decked out in brilliant colors and artwork that capture the spirit of Durga Puja will take the lead.

The campaign’s centerpiece is a life-size candy box in the shape of a pulse candy that is packed with genuine pulse candies and delights passersby visually. The campaign will include interactive features, competitions, and prizes to ensure that everyone can take part in the celebrations, which will take place in Kolkata.

Additionally, TV9 reporters will ride along with the canters during the roadshow to get a feel for how the Puja festivities are going in keeping with the candy brand Pulse’s unrestrained fun symbol.

Pujoy Pulse recognizes the value of community and culture and strives to deepen the connection between the West Bengali people and the brand by actively taking part in local festivities.

The voyage is interspersed by competitions run by emcees, where participants can win prizes right away by responding to intriguing brand-related questions. The emcee will invite everyone to scan the QR code and take part in the Pujoy Pulse competition while the trivia game is being played. There will also be another way to participate via a manual form that the promoters will offer.

Around the activities, a fun digital competition is also planned. Participants must locate the canter in their neighborhood, take a selfie with the brand-named car, and post the photo to social networking sites with the hashtag #PujoyPulsePhoto.

Exclusive “Pulse Zones” with branding features would be put up for meaningful engagements at a few Durga Puja Pandals in Kolkata.

Video link of the campaign- https://www.youtube.com/watch?v=NJhopHaPodM

Priyanka Dutta