Keventer announced the launch of Keventer Milk-UHT MILK prepared using Tetra Pak’s aseptic processing and packaging technology. This offers consumers a safe and healthy product full of wholesome nutrition without the use of any preservatives.

Mayank Jalan, Chairman & Managing Director, Keventer, Saurabh Jajodia, CEO, UHT Milk, Keventer Agro and others graced the occasion.

UHT or Ultra High Temperature is a food processing technology that kills the bacteria while keeps the nutrition intact.

The aseptic processing and packaging ensures that customers can buy UHT milk without any worry about adulteration or impurity in food items on the other hand. This is helpful not only for the consumer, but also for the producer, retailer, farmer and also the environment. UHT Milk has a long shelf life and hence the producer can reach to a wider customer base. The milk does not require refrigeration and hence makes transportation over long distances convenient.

Keventer Milk is available in three variants- Standardized (thick and creamy), Toned (daily use) and Double Toned (low calorie). The price is affordable for the customers across East and North East India.

Keventer Milk has the target to earn Rs 250 crore revenue and 25% market share in East by 2020.

Priyanka Dutta