The word “Shoi” has a deep meaning in Bengali culture, signifying the cherished relationship between women and their closest female confidantes. This holy connection represents the radiant power that women have when they support and strengthen one another, as well as the sense of belongingness.

It is true that female friendships are the deepest and purest type of connection, embodying purity. Within these ties, women do more than just share personal anecdotes; they also show their deepest friends’ generosity, especially when it comes to their most valued things, like a saree. When a woman’s friend is in need, she generously lends her saree because it has such sentimental importance to her.

Since their early years, women have had a deep emotional affinity to the saree. For a young child, joyfully donning her mother’s yellow saree on the auspicious festival of Saraswati Puja and radiating innocence, it is the purest expression of joy. As she develops into a woman, the saree gains even more significance as a representation of the thrill and anticipation she feels as she counts down the days until the most important day of her life: her wedding, with the Benarasi saree maintaining a place of highest regard.

The saree, however, represents more than only pleasant moments and significant anniversaries. It is a treasured friendship that stands the test of time and supports women throughout their lives. Girls fall in love with the saree from an early age and treasure the chance to wear their mother’s saree at celebrations and get-togethers. As a reminder of shared experiences, it becomes a legacy that is passed down through the generations, fusing daughters and mothers together in an unbreakable link. As women get older, the attraction of the saree retains its significance because it personifies elegance, grace, and the strength that comes with femininity.

The saree assumes a new identity and becomes a representation of everyday existence in the world of the elderly. They wear the saree as part of their daily attire because they view it as being fundamental to who they are. In their view, the saree represents the myriad narratives of love, grief, and knowledge that are inscribed across its folds.

The idea of “Shoi-Patano” is extremely important since it symbolizes making close, lasting friendships. The phrase Shoi Patano, which means “forming friendship,” perfectly captures the lovely link that exists between women and their interactions with one another. It embodies the spirit of female friendship when women unite to support, uplift, and cherish one another’s life journeys.

This idea in culture honors the unadulterated and eternal spirit of friendship that transcends generations and ties women together in an unbreakable web of love, trust, and common experiences. Shoi, the fitting name for Ummaira‘s Pujo collection, pays homage to this priceless idea by creating a display of sarees that represent the sacred bonds between women, where the threads of friendship are intricately woven into the very fabric of their lives.

Debaroopa Bhattacharya, the founder of Ummaira, is honoring this beloved idea by creating sarees that represent the sacred bonds between women, where the threads of friendship are carefully woven into the very fabric of our lives.

So head to Ummaira and deck yourself in style this Pujo!!

Priyanka Dutta