Apollo Cancer Centres (ACCs) introduced ‘Unmask Cancer,’ a ground-breaking campaign that aims to debunk stereotypes, reveal the reality about cancer, and promote empathy in the community. The campaign is a dramatic examination of life after cancer. ACCs takes a brave stand to address the regrettable reality of discrimination encountered by cancer survivors as World Cancer Day draws near.

“Unmask Cancer” follows the path of cancer survivors who, despite their remarkable abilities and credentials, struggle with prejudices in society that result from their medical past. The campaign highlights the widespread fear of discrimination that drives people to hide an important part of themselves, mirroring the experiences of innumerable others who have to deal with prejudice.

A thought-provoking social experiment movie exploring the deep effects of discrimination in many areas of life is unveiled by the “Unmask Cancer” movement. In the end, the movie, which showcases people from a variety of backgrounds and addresses prejudices relating to appearance, society, and corporations, finishes with a select few courageous cancer survivors revealing their identities because of the love and support they received from their loved ones.

ACCs brings the “Unmask Cancer” project to the corporate sector and society at large to raise awareness and spur significant change, including in the corporate sphere. Furthermore, a Cancer Sensitization Session facilitated by survivors and physicians will be implemented. The meeting will offer a chance to learn about the illness, dispel its stigma, and develop empathy.

Discrimination against cancer survivors jeopardizes their mental and emotional health in addition to interfering with their personal and professional lives. “Unmask Cancer” is a novel strategy to raise public awareness of this important problem and open doors to a more caring global community.

This program is a potent illustration of ACCs’ dedication to providing care for patients after their cancer treatment. ‘Unmask Cancer’ aims to start a conversation that will change people’s perspectives, elicit compassion, and open the door to a future in which cancer patients can live openly and without shame.

Priyanka Dutta