A leading ice cream company in India, Vadilal Enterprise Limited, has announced the debut of its newest summer campaign, which is set to maximize every occasion. The brand presents a unique collection of three films that illustrate the importance of festivities and Vadilal: “Har moment ko banaye Kamaal! WAAH Vadilal!”

‘WAAH’ is the campaign’s main concept, representing the pure joy that consumers feel when consuming Vadilal ice creams. Vadilal’s presence turns occasions like the joyful arrival of a newborn in the hospital, the heartfelt reunion of a long-lost son in India, and the breaking news of a Mars landing in the newsroom into unforgettable celebrations. Two of the three campaign films have already been shown in just two weeks, capturing viewers’ attention with their inventiveness and message. Still, the excitement is growing as the much anticipated third movie is about to hit theatres next week.

Vadilal has been weaving itself into many family sagas for more than a century, enhancing festive occasions with its distinctive flavors—both opulent and personal. Vadilal has deftly worked with the emotions of Indian culture, which celebrates every occasion with delicious delicacies, whether it be a festival or personal news. The brand has been fervently pursuing the essence of the “WAAH” component in life’s events for the last three years. Vadilal has embraced and accentuated this sensation in their cinematic storylines, with heroes finding themselves yelling ‘WAAH’ with every indulgence in the company’s delicious ice creams. The movies beautifully express the idea that without Vadilal’s joyful presence, every moment—no matter how brief—feels empty.

With scripts written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, and Deep Joshi, directed by Rahul Bharti, and produced by Zuleikha Gupta at Sun City Studios, the TVCs are created by Moonshot Digital, a creative agency.

A mega-media mix that maximizes penetration across TV, digital, print, radio, OOH, audio, news channels, and all brand touchpoints will be used to amplify the campaign.

Priyanka Dutta