Vodafone Idea Limited announced the launch of a new proposition for gaming enthusiasts in India – Vi Games on the Vi App – in partnership with Nazara Technologies Limited (BSE: 543280) (NSE: NAZARA). Nazara Technologies is an India-based diversified gaming and sports media company. Through this association, Vi customers will get access to a wide range of gaming content including popular game titles from various franchises in India on its gaming platform – Vi Games.

Avneesh Khosla, Chief Marketing Officer, Vodafone Idea, and Nitish Mittersain, Founder & Group MD, Nazara Technologies Limited graced the digital press conference.

Vi Games on the Vi App offers an immersive gaming experience with 1200+ android and HTML5 based mobile games across 10 popular genres like – Action, Adventure, Arcade, Casual, Education, Fun, Puzzle, Racing, Sports, and Strategy.

Gaming is one of the biggest segments amongst the entertainment category, estimated to cross 500 Mn users within 2022 in India, as per a FICCI-EY report.

A report ‘Digital Reset: Touching a billion Indians’ by Deloitte and CII indicated that the national average time spent by Indian consumers on online gaming is over 4 hours.

The Vi Games proposition will initially have casual gaming content and gradually be developed to host social gaming and even eSports in the future.

Vi Games has gaming content into 3 categories.

• Gold Games will form the largest base of the content library. Vi users can access these games through a Gold Pass offering 30 games for just Rs 50 for post-paid and Rs 56 for prepaid, with a validity of 30 days.

Post-paid users with Rs. 499 and above plans will be offered 5 free gold games every month.

• The Platinum Games will be available on pay per download basis through a Platinum Pass priced at Rs. 25 for post-paid and Rs. 26 for prepaid.

• Vi Games will also host 250+ free games on the platform for all Vi customers.