A-list actor Vijay Deverakonda has been chosen as the brand ambassador of Lux Cozi for the South market by Lux Industries Ltd, known for its innovative and customer-demand-driven product offerings and manufacturing of more than 100 goods across 14 key brands. To that end, Lux Cozi is presently promoting its “Super Feel” television ad campaign, which features Vijay and highlights the comfort that Lux Cozi goods offer to their clients of all ages. This 30-second TV commercial was produced by Yellow Beetle Films and directed by Deven Munjal and Vaibhav Misra.

The TVC opens with Vijay Devarakonda traversing a lit walkthrough on a set while donning a Lux Cozi vest and showing off the undergarment strap around his waist. To the director’s amazement, he says “Super Feel Undi Ro!” This occurs twice more, each time on exciting sets, showcasing Vijay’s unforced machismo and the director’s increasing perplexity. Ultimately, the director approaches him and inquires as to what he is discussing. She is spun around in Vijay’s arms as he points to his Lux Cozi vest with a grin. Vijay returns to the camera and says one more “Lux Cozi Super Feel Undi Ro!”

Lux Industries has always taken the initiative to implement newer production techniques, create creative products, and reach out to the appropriate audience through unique branding and promotional initiatives. With 15 strong brands in its portfolio, the company has been able to build significant brand equity and increase its visibility in 47 countries. The business plans to dominate the whole south Indian market and is on a constant growth path of 20% annually.

Link to the film: https://www.youtube.com/watch?v=c2Lu7sHDGqg