At Kolkata’s South City Mall, Joy Personal Care launched JOY KKR 4D Fan-tasy, a large anamorphic display. Popular actor Mimi Chakraborty, who represents West Bengal as a brand ambassador, was present at the event. In keeping with Joy Personal Care’s affiliation with the team for the third time this season, this enormous installation seeks to commemorate the essence of KKR.

The event’s centerpiece is a massive anamorphic projection that aims to fully immerse spectators in the thrill of watching games at Kolkata’s Eden Gardens. Joy Personal Care is committed to giving fans a remarkable stadium-like experience with their cutting-edge strategy.

Prominent actor Mimi Chakraborty said, “I’m excited to be here to witness the launch of Joy Personal Care’s JOY KKR 4D Fan-tasy, an inventive anamorphic exhibit. Being a huge KKR supporter and West Bengal brand ambassador, I had an incredible time seeing this enormous display honoring the team’s spirit”.

From April 19 to May 5, 2024, the exhibit will be on display at the mall, capturing the passion of cricket fans throughout the city. It will also be displayed at other popular shopping centers like Vega Circle in Siliguri, City Centre Newtown, and Acropolis.

Apart from the anamorphic display, the firm has conducted interactive competitions in catchment zones over the previously indicated period. The purpose of these events is to pique fans’ interest and provide them with thrilling rewards, hence igniting their enthusiasm for KKR and cricket.

Priyanka Dutta