When promoting the YRF Spy Universe films, Yash Raj Films has consistently used inventive techniques to pique viewers’ interest. According to what we have learned, YRF will keep Hrithik Roshan and NTR apart during promotions because War 2 will feature their first-ever on-screen reunion, giving viewers the best possible impression of their brutal combat.

“Hrithik and NTR will be promoting War 2 independently, and every arrangement has been made with the understanding that they will never perform on the same stage, appear together in any pre-release promotional videos, or be spotted together. The reunion of Hrithik and NTR is a once-in-a-lifetime cinematic event in Indian cinema, and the big screen will be filled with gory carnage. YRF makes it apparent that before viewers witness the two promoting together, they must first experience this rivalry. They want to give people the best movie-watching experience by maintaining the conflict, which is the film’s unique selling point,” said a senior trade source.

“The YRF Spy Universe has consistently used intriguing tactics to develop its movie and its entertainment potential. To prevent actors from giving away plot points during such interactions, they were the first to implement a no-interview-before-release policy for spyverse movie promotions. In the first War, Hrithik and Tiger first met in person at the movie’s success party. In Pathaan, they worked with Shah Rukh Khan to record capsules that they could post on social media to share tidbits of the movie and continued to build excitement for it without SRK hosting any events. Pathaan went on to become one of the biggest films ever made. Tiger Zinda Hai’s marketing campaign praised how the Tiger franchise established the YRF Spy Universe and how, much to the surprise and amazement of viewers, other agents entered the campaign,” added the source.

The most anticipated movie of 2025 is WAR 2. War 2, directed by Ayan Mukerji, will be released in theaters worldwide on August 14, 2025.

Priyanka Dutta