Bisk Farm announced its partnership with leading actress Rashmika Mandanna as their Brand Ambassador. The actress will be the face of the ‘RUSKIT Brand’, which offers a delicious range of baked toast in 4 variants Butter RUSKIT, Milk RUSKIT, Cake RUSKIT, and RUSKIT Gold.

Rashmika Mandanna said that this association will be a fruitful one and she was looking forward to connecting with her fans with the help of the products.

SAJ Food Products aims to achieve a revenue milestone of Rs 5000 crore by FY29, to transform its flagship brand, BISK FARM, into a truly national brand. The strategic move to rope in actress Rashmika Mandana is a significant step towards achieving this goal.

Bisk Farm has also unveiled an exciting 360-degree campaign where the celebrated actress will be seen as Meena Bhai—a feared don terrorizing a busy market. The campaign takes viewers on a hilarious journey as Meena Bhai reveals the magic in every cup with #TheresNoTeaWithoutRUSKIT.

To fuel its ambitions and expand its reach, SAJ Food commissioned its sixth facility in Bengaluru, Karnataka in March 2022.

Priyanka Dutta