The premier milk and milk products company in India, Mother Dairy, announced that it will be the official “Dairy Partner” of the elite Pro Kabaddi League for the 2024 season. To increase the excitement surrounding the sport, Mother Dairy will be actively involved throughout the season, interacting with fans and customers through a variety of projects and promotional activities.

As the official “Dairy Partner” for the forthcoming Pro Kabaddi League season, Mother Dairy will continue to engage customers on a variety of platforms, including digital media, and maintain a strong brand and product portfolio presence at game locations and on official broadcast channels.

With an astounding 70% of the IPL’s viewership, the Pro Kabaddi League (PKL) has solidified its position as India’s second most popular sporting event. The league’s intense competition, unwavering sportsmanship, and wider influence on encouraging physical well-being are all factors in its quick expansion.

“We are thrilled to be a part of Kabaddi, a sport that is deeply ingrained in India’s culture and heritage. Our brand is well suited to this partnership, which gives us a special chance to interact with both our customers and the fervent Kabaddi community nationwide. Mother Dairy hopes to support the expansion of the sport and cultivate a culture of health and wellbeing across the country by fusing the dynamic energy of Kabaddi with the strength of dairy nutrition” said Mr. Manish Bandlish, Managing Director, Mother Dairy.

Twelve teams will compete for this year’s championship in the 2024 season. Beginning on October 18, 2024, the league will play a set of matches in Hyderabad, Noida, and Pune. With sold-out stadiums and record attendance since its launch, the league has raised the bar and grown to become one of the most watched in the nation.

Priyanka Dutta