Through its recently launched “YiPPee! Better World Trash-to-Treasure” program, Sunfeast Yippee! ITC Ltd.’s well-known Instant Noodles and Pasta brand is raising awareness among school children on plastic waste management in order to support the national commitments towards a cleaner, greener, and healthier tomorrow as outlined in UN SDG goals, particularly SDG 12 (responsible consumption and production). The brand’s goal of instilling the mindset of A Better World is congruent with this initiative. The campaign is being led by Sunfeast YiPPee! in collaboration with an NGO partner, Way For Life.

Through on-the-ground awareness programs in schools on plastic waste, its impact on the environment, and strategies to limit, reuse, and recycle, the effort, curated by YiPPee!, is intended to bring behavioral change in 3.5 million children across 100+ cities. Students are also urged to gather domestic plastic waste and dispose of it at designated collection locations inside the school through this campaign. The collected plastic debris will help produce 1,000 sets of benches and desks made from recycled plastic that will be used in schools without this infrastructure.

In schools all throughout Bengaluru, more than 80 recycled benches have already been installed, and the entire deployment is expected to be finished by the end of March 2023.