YRF & Posham Pa Pictures’ Untitled Film Targets New Audience
The first major motion picture from the much-awaited creative partnership between Yash Raj Films and Posham Pa Pictures, which seeks to create immersive and innovative theatrical experiences for today’s audience, will star Bollywood actor Ayushmann Khurrana.
Posham Pa Pictures, one of the most innovative voices in Indian entertainment today, and Yash Raj Films, the country’s largest legacy media firm, announced an intriguing creative collaboration. Beginning in 2025, the two will work together to develop motion pictures.
Under the leadership of CEO Akshaye Widhani, who is proactively expanding the studio model within Yash Raj Films as a producer, this collaboration aligns with YRF’s goal to establish a new creative business model. Following the young love story by director Mohit Suri that introduces Ahaan Panday and Aneet Padda, this is Akshaye’s second film as a producer.
“This as-yet-untitled project is a genre-bending theatrical film. It will provide audiences in theaters with a completely new visual experience. With content disruption as his specialty, Ayushmann Khurrana is the star of the first movie from YRF’s theatrical partnership with Posham Pa Pictures. For them, there is no better actor than Ayushmann Khurrana to lead a project that will have you on the edge of your seat from the very beginning. This collaboration aims to provide a distinctive, captivating, and immersive theatrical experience like nothing before” said a top trade source.
Sameer Saxena, Amit Golani, Biswapati Sarkar, and Saurabh Khanna, the partners at Posham Pa Pictures, have contributed to numerous highly acclaimed and famous films, including Kaala Paani and Maamla Legal Hai.
Priyanka Dutta