“Jibon mane Zee Bangla”-this has been synonymous with Zee Bangla for the past one decade. The audiences have become so accustomed with the brand philosophy that this tag line had a great recall value. Now the channel is coming up with a new brand philosophy titled Notun Chhondey Likhbo Jibon. Samrat Ghosh, Cluster Business Head, Zee Bangla and Zee Bangla Cinema, ZEEL was present at the event to talk with the press and discuss the new brand philosophy.

The new brand anthem has been penned down by Srijato while the music has been composed by Shantanu Moitra. The song has been sung by Shreya Ghoshal. Two unique brand films will also be released directed by Dibyendu Bose from Opus Communication Pvt Ltd.

“We all have an inner fear which keeps us back. But with this new brand philosophy, we want to promote that we need to follow our dreams and not think about what people will be thinking about us. Hence we have come up with this new brand philosophy. Zee Bangla’s brand promises to drive the middle class Bengali women to move ahead and break free the shackles of prejudice and preconceived notions” said Samrat Ghosh.

Two fiction shows will be coming up keeping in line with the new brand philosophy. The two shows are Shabnam and Rahul Pelo Lottery.

The new brand philosophy will go live on 7^th October during the telecast of Sa Re Ga Ma Pa, 9.30 pm onward.

Priyanka Dutta