With an objective to encourage consumers to make a smart choice for the entire family, ZEE, the No. 1 joins hands with Lowe Lintas to launch their new multi avatar ad campaign featuring popular actors like Ali Fazal, Akhil Iyer, Siddharth Menon, Hitesh Mulkhani and Pradhuman Singh in different regional renditions.

The monthly purchase is optimized for everyday entertainment needs of all the family members.  Hence ZEE’s approach towards pack configuration has been ‘Family First’. Taking the “Channels Ka Chunaav 2019” forward into door to door campaign mode, the new TVC effectively brings alive the diversity in demands of the United Indian Family with a clutter breaking multi- avatar visual representation.

Portraying the United Indian Family, each actor will play 5 different avatars – a 20-year-old younger sister, a sister in law, an elder brother, a father and a 25-year-old boy. The idea to get one actor to play multiple characters helped symbolize that despite being the same family, every member has their own diverse entertainment needs. The ad reiterates the message of making the right choice and selecting the Zee Family pack which caters to the TV demands of every member of the family and is now available at a special launch offer of Rs. 39* for a complete set of 23 channels.

This quirky multi-avatar multi-regional campaign will not only get a high impact promotion across the Zee network channels but also get a 360-degree boost on digital, radio and print platforms.

ZEE offers its viewers three very attractively priced packs ranging from the Zee Prime Pack Tamil-SD at Rs. 10* for 8 channels, Zee Family Pack – Hindi SD at Rs. 39* for 23 channels to the ZEE All-in One SD pack that brings the entire lot of 26 channels at just Rs. 59* only. ZEE Family packs offer top daily viewing genres -Entertainment, Movies, News, Music and Lifestyle, that caters to every member of the family, every day. Bringing the best of regional channels, the ZEE packs are available in 11 languages – English, Hindi, Urdu, Marathi, Bengali, Oriya, Bhojpuri, Tamil, Telugu, Kannada and Malayalam.