Zee Entertainment Enterprises Limited’s live entertainment and IP vertical – Zee Live has partnered with Branded to host the global festival ‘It’s A Girl Thing’ (IAGT) for the first time in India. After successfully gaining a huge fan following in Singapore and the Philippines, Zee Live is set to introduce IAGT in India, a platform for young women to express themselves.

‘It’s A Girl Thing’ is a platform with a purpose, with the aim to empower young women worldwide and encourage them to explore and achieve their dreams. It is an initiative that brings girls together to form a united community, through various formats – online, in person at festivals, cross-culturally, and around their interests.

Coming to India for the first time in 2020, It’s A Girl Thing will be a three-day-long virtual festival of International and Indian influencers in a live show encompassing talks, panel discussions, performances, and virtual meet and greets that enables fans to interact with the top influencers and discuss various subjects including Fashion, Health, Education and Self Love.

Featuring some of the well-known influencers in the country, the platform will also host performances by renowned singers and stand-up comedians.