With the launch of a series of digital ad films promoting its premium line of Japanese teas—Matcha Japanese Tea, Sencha Japanese Green Tea, Genmaicha Japanese Brown Rice Green Tea, and Hojicha Japanese Roasted Green Tea—ILEM JAPAN, a leading brand in authentic Japanese skincare and wellness products, is thrilled to share the news. The legendary actress Zeenat Aman, who personifies grace, elegance, and authenticity, as well as the brand’s dedication to tradition, taste, and authenticity, is featured in the campaign.

The #SipsWithILEM campaign highlights ILEM JAPAN‘s dedication to providing a genuine tea experience. In each movie, Zeenat Aman is shown enjoying the various ILEM JAPAN teas kinds while displaying her true self—elegant, smart, and sophisticated. Like ILEM JAPAN’s teas, imported straight from Japan, Zeenat is depicted in each story taking pleasure in periods of introspection and leisure while considering the greatest things in her life.

The film highlights each tea’s distinct qualities. Each tea provides a unique experience, ranging from the earthy and rich flavor of Matcha to the subtle undertones of Sencha, the nutty scent of Genmaicha, and the roasted depth of Hojicha. The film’s message—that life is too short for compromises—is conveyed through Zeenat’s elegant performance, urging viewers to savor each moment. Her classic beauty is a wonderful fit with the campaign’s emphasis on quality and authenticity.

“I’ve always been drawn to real and true things, and that’s what I love about ILEM JAPAN. Authenticity is perfectly embodied in their teas. It was a pleasure to participate in this campaign, and I’m excited to introduce these teas to everyone” said Zeenat Aman.

Tea lovers and wellness enthusiasts may now discover the depth of Japanese tea culture thanks to the digital ad films posted on ILEM JAPAN’s social media channels. Just in time for the holiday season, the #SipsWithILEM campaign is live on digital platforms to encourage viewers to discover the delicious world of Japanese teas.

For more details, visit ILEM JAPAN

Priyanka Dutta