When people think of a cream biscuit, they normally envision a sandwich biscuit, but today is different. Introducing Britannia Pure Magic ChocoStars, a revolutionary new chocolate cream cookie that will change the way we eat cream-filled delicacies.

Unlike standard sandwich biscuits, Britannia Pure Magic Choco Stars have a novel open-cream style, with the rich, velvety chocolate cream implanted in a star-shaped cavity on the lower half of the cookie—no top biscuit layer. This one-of-a-kind design provides a more decadent, rich, and chocolatey experience with each bite.

To commemorate the debut, Britannia Pure Magic Choco Stars is launching an advertising campaign themed on the 12-star signs. The campaign is centered on a series of 12 inventive and engaging advertisements, each inspired by one of the star signs. This makes each star sign’s Choco Star moment more relatable, memorable, and shareable. The campaign, which will run across numerous channels, depicts how each zodiac type enjoys its Choco Stars uniquely and amusingly, reflecting their distinct characteristics and preferences.

From an overly sensitive Piscean to a generous Cancerian to a Royal Leo or Magnetic Scorpio, each ad will show how people of each sign handle the act of eating a chocolate-filled Britannia Pure Magic Choco Star—whether they relish the moment, consume it in one bite, or make it a ritual.

Choco Stars adds a unique twist to the chocolate bakery experience.

So, prepare to find your zodiac-inspired snacking style with Britannia Pure MagicChocoStars, where every mouthful is a surprising twist of fun and flavor!

Priyanka Dutta