In an exciting move that is certain to delight football fans in India, Bingo! and Sunfeast YiPPee! from ITC Ltd., have joined hands with the Argentine Football Association (AFA), as their Official Regional Sponsor.

The World Champion Argentina Football team enjoys a huge fan following in India. The admiration for the team and game is significantly growing especially among the young audience. YiPPee! and Bingo! as youth-oriented brands are all about fun, excitement, and being playful, which beautifully resonates with the spirit of AFA.

Football fans in India, Bingo! and Sunfeast YiPPee! from ITC Ltd., have joined hands with the Argentine Football Association (AFA), as their Official Regional Sponsor.

YiPPee! and Bingo! will use the rich history of AFA to connect with customers through a number of original projects as part of this strategic relationship.  In addition to seeing and greeting team members, winning match tickets, branded goods, memorabilia, and much more will be available to participants. Additionally, the businesses hope to broaden their audience and provide an unmatched experience that honors the mutual love of sports through this partnership.

At an event hosted at ITC Sonar, the respective businesses celebrated their cooperation by revealing exclusive packs, apparel, and memorabilia showcasing notable players like as Lionel Messi, Ángel Di María, Julián Álvarez, and Emiliano Martínez.

Suresh Chand, Vice President & Head of Marketing, Snacks, Noodles & Pasta, ITC Foods, and Leandro Petersen, Chief Commercial and Marketing Officer of the Argentine Football Association (digitally) graced the event.

Additionally, YiPPee! has introduced a special promotion called G.O.A.T. (Greatest Offer of All Time), in which fans can win original autographed jerseys and various other AFA-branded merchandise by entering the contest, and sharing their YiPPee! a happy moment with the Argentina football players, and receiving personalized digital memorabilia.

Priyanka Dutta