Uber Eats recently announced Bollywood diva Alia Bhatt, as its brand ambassador. India will be the first country for Uber Eats globally to have appointed a brand ambassador.

Uber Eats is gaining popularity among consumers across 37 cities in India to order food of their choice at the click of a button. Similarly, Alia Bhatt’s effortless performances in bringing out the essence of every character she plays, has positioned her as one of India’s most loved youth icons.

Uber Eats India’s association with Alia Bhatt will lay the foundation for a host of brand-led interventions in the coming year. Besides being the face of the brand, consumers can expect to see Alia in different moods and never seen before avatars on social media platforms.

Uber Eats in the past year and a half has emerged as the fastest growing food delivery app. In 2018, Uber Eats will continue to focus on technology innovations and empowering people to broaden horizons of convenience and experience in the food delivery space.