Dollar Industries Ltd launched their latest TVC “Dollar Yahan Hai” with brand ambassador, Akshay Kumar. With this TVC they kick-started their summer campaign.

The concept of the TVC revolves around Akshay’s vivacious personality and influential style quotient – who is a trend setter.

The opening scene shows Akshay walking in the airport through the security for checking when the officer stops him, and scans him. He is then asked what he is carrying with him, to which he replies “DOLLAR” with a smirk. The next scene, we see that the airport officer checks his baggage but finds nothing, the lady office therefore interrogates him sternly “ Where is the Dollar Sir?” to which he smiles playfully and replies “Dollar Yahan Hai”, lifting his shirt and flaunting his brief elastic – which reveals that he is wearing a Dollar brand’s innerwear.

The 40 second ad film which was shot in Mumbai, is directed by Uzer Khan and is produced by 30 Sec Films. Dollar will also have a 360 degree advertising campaign across print, electronic, outdoor & online media to promote this new commercial.