L’Oréal Paris is known for its iconic international collaborations, with fashion houses like Balmain Olivier Rousteing and Isabel Marant. This year, for the first time, it has collaborated with one of India’s leading design houses, House of Sabyasachi.

This iconic collaboration kicked off with a festive campaign focussing on strong eye and mouth makeup accents curated by Sabyasachi and shot on the streets of Paris, against the beautiful backdrop of the Eiffel Tower with L’Oréal Paris global brand ambassador Aishwarya Rai Bachchan. Incidentally Sabyasachi and Aishwarya have been friends for a long time and have worked on many projects together.

The collection is an ode to the beauty of an Indian woman in context of the forthcoming festive season. The collection comprises of a range of 10 luxurious and intense lip colors, the quintessential black eye liner and volumizing mascara.

This is the first of many more campaigns for the consumers to look forward to.

Priyanka Dutta