One in three students is bullied at school once a month. This is a finding by UNESCO. To counter this, Tiger Krunch realized the importance of familiarising kids with self-defense through Martial Arts. They roped in Bollywood actor Sonu Sood as the campaign ambassador taking children on a virtual tour around the globe to familiarize them with 5 different forms of Martial Arts- (1) Israel – Krav Maga (2) Japan – Judo (3) Brazil – Jujitsu (4) India – Kalaripayattu (5) Korea – Taekwondo.

Actor Sonu Sood said that becoming a fitness enthusiast and also a martial arts enthusiast made him physically strong and also increased his confidence levels. He was glad to be a part of Britannia Tiger’s Krunch Khao, Punch Dikhao’ campaign. He was glad he got the chance to train the young kids about self-defense techniques.

To take the campaign to the masses, Britannia Tiger Krunch has also collaborated with Udemy – a leading global learning platform. This association will enable youngsters to take special online courses ranging between 40 minutes to 7 hours on the five martial art forms at discounted rates starting from INR 525/-. On registration, the user wins Rs.150 Udemy voucher that can be redeemed to complete these special courses on martial art forms and more. By logging onto the campaign website and going through the five videos, the kids also stand a chance to get a “Krunch Khao, Punch Dikhao” certificate which they can then download.