Pan India ethnic apparel brand BIBA launched their exclusive Durga Puja collection-Kamakhya- The Pujo Collection in the presence of Tollywood diva Ritabhari Chakraborty and Siddharth Bondra, MD, BIBA at the South City Mall outlet of BIBA.

The Kamakhya collection consists of traditional whites, gold and reds in authentic designs, intricate gold foil prints, beautiful gottapatti work, hand embroidery, modern drapes and cuts.

The collection consists of salwar-kameez-dupatta, ethnic mix and match kurtas, palazzos, skirts, unstitched pieces, shararas and BIBA girls which is the kid’s collection.

Rich fabrics like crisp voiles, cotton, chanderi and silk have been used to make this collection.

Speaking at the event, Ritabhari said “Even before my association with BIBA, I was a loyal customer of the brand. I went to their store at City Centre 1, Salt Lake and shopped to my heart’s delight. Their collection always been trendy yet confirmed to the traditions. The new collection is also trendy and comfortable and will be a perfect fit for the upcoming Durga Puja season”.

BIBA Girls has also been introduced which is a range dedicated to kids aged between 2 to 15 years and BIBA jewellery is also on offer for the patrons.

The brand has also introduced their footwear range earlier this year and the collection is as eye catching as the ethnic wear of the brand.

With Puja just around the corner, BIBA is the perfect place to go to for your fashion needs during the upcoming Durga Pujo.

Priyanka Dutta