Sony India’s New Products and Schemes Announced for Durga Puja
Mr. Sunil Nayyar, Managing Director, Sony India and Mr. Satish Padmanabhan, Sales Head, Sony India organized a press meet to introduce a range of new products, easy finance schemes, consumer promotional offers and a highly visible marketing campaign to add joy to the Durga Puja festivities in West Bengal.
Sony India has set itself a target of 40% growth in BRAVIA television business in West Bengal market vis-a-vis last festive season with an overall plan to achieve sales to the tune of Rs. 350 crores.
Sony has recently launched new products across categories, such as BRAVIA televisions, Alpha cameras and lenses, sound bars, party speakers, headphones and Bluetooth speaker. Some of the latest product offerings include flagship BRAVIA OLED MASTER series A9G and BRAVIA OLED 4K TV A8G series in the television segment. In digital imaging, A7R III & A7 III full frame cameras, RX0 II ultra-compact camera, a vlogger kit including A6400 camera along with additional accessories, Super-Telephoto 600mm F4 G Master™ Prime Lens and 200-600mm F5.6-6.3 G OSS Super-Telephoto Zoom Lens are available. Home audio segment has seen the launch of HT-Z9F and HT-X8500 Dolby Atmos soundbars; WH-XB900N Extra Bass Noise Cancellation headphone with Alexa, SRS-402M wireless Alexa speaker and SRS-XB32/22 Extra Bass Bluetooth speakers have been added to the personal audio segment.
Sony has many attractive offers for consumers this festive season. The most interesting and innovative offer for Durga Puja this year is the smart home kit as an assured gift with select BRAVIA televisions. The kit will help customers control their home appliances by voice command using their Bravia Android Television. With this Sony enables customers to take their first steps towards making their home a ‘Smart one’. Other assured gifts on purchase of sound bars, party speakers and Alpha cameras include products such as premium Extra Bass Headphones, mic and USB Portable chargers. This promotional scheme will be valid from 6th September till stocks last. There is also three-year warranty on select Full Frame Alpha cameras.
In addition to consumer promotion offers, customers can also avail special finance offers through Bajaj Finserv, IDC First Bank, HDB financial services and HDFC bank with down payment of just Re. 1 at no extra processing fees.
Investment of Rs.25 crore during Durga Puja towards marketing activities in West Bengal region Sony India plans to invest heavily in the region by pumping Rs. 25 crore as marketing investment. These investments are primarily towards print and outdoor advertisements, PR and digital marketing and shop-front enhancement across Bengal.