Sourav Ganguly along with Ram Mehrotra, VP Sales and Marketing, Decorative Paints Kansai Nerolac Paints Ltd. unveiled a large installation depicting “Maa Durga fighting the Mahisasur of plastic” under the initiative ‘Esho Gorhi Nobo Bongo’ as part of Nerolac Shera Para Shera Pujo. The initiative was unveiled at Maddox Square, Kolkata.

The iconic installation and statue of Mahisasur was created with recycled plastic products, post a collection drive by Nerolac Paints across the many cities and towns of West Bengal.

Additionally, the dignitaries unveiled benches made from the collected plastic products. These benches will be installed in parks, residential societies and schools.

Kansai Nerolac Paints has taken up this initiative on the occasion of Durga Puja to lend support to the Hon’ble Prime Minister of India, Shri Narendra Modi ‘s drive to eliminate single-use plastic by 2022. Under the aegis of a large consumer connect campaign, ‘Esho Gorhi Nobo Bongo’ Nerolac Paints has reached out to citizens from all walks of life and enabled the donation of plastic products in large numbers. Over 15000 school children and residents from over 2000 households extended their support to this novel initiative by donating plastic articles to create the installation and benches. A total of over three tons of plastic products have been collected and used by Nerolac Paints for creation of the Mahisasur installation and benches.

Further, the brand’s yearly Mural Painting Competition brought out the creative best amongst the citizens of Bengal under the theme: ‘Esho Gorhi Plastic Viheen Nobo Bongo”.

To encourage contribution to plastic collection, bins were placed at various locations across West Bengal for collecting plastic articles. Additionally, bottle crushing bins were placed at select locations. Various schools, colleges, offices and paras in these cities were encouraged to donate plastic articles.