Samsung India was present in Kolkata to highlight on exciting 2020 range of room air conditioners of Samsung. Ankur Kapoor, Deputy General Manager, Consumer Electronics Business, Samsung India graced the event.

The new line-up of 41 models has been designed and priced to suit the needs of every customer. It has attractive floral patterns and premium strip design. Samsung has also expanded its copper condenser range to 32 models to match the needs of the customers.

ACs has witnessed the fastest growth in India which is 25% in last year. Kolkata accounts 55 % of sale of ACs.

The 2020 AC line up also includes the Wind Free AC 2.0, Eco Inverter, Premium Triple Inverter Series Inverter and On/Off ACs.

The new split AC range will start from a price range of Rs 35,990 and will go up to Rs 73,990.

Samsung has come up with a 10 year warranty for Digital Inverter Compressor range. Copper condenser models of Premium Triple Inverter series and Wind-Free 2.0 will come with 5 years condenser warranty and a 5 years warranty on PCB Controller as well will be on offer for the customers.

Samsung has also introduced attractive EMI options where customer can own a Samsung AC at zero down payment. Customers can also avail various installations offers like free installation or installation at Rs 499. Along with this, they can also avail 10 %cashback on Wind-Free models and 5% cashback on the premium Triple Inverter Series through various banks and formats.

Samsung is targeting 2X growth in West Bengal in the future.

Priyanka Dutta