PhonePe announced the launch of a national movement called #i4India after its #100CrorePledge went viral last week.

The #i4India movement is an appeal to every Indian to support the superhuman effort of all our government agencies, doctors, health workers, policemen and emergency workers who are all working 24/7 through the lockdown to keep all of us safe & healthy.

To join the #i4India movement, PhonePe is asking at least 10 Crore Indians to donate generously to the PMCARES Fund. PhonePe will contribute INR 10 to the PMCARES Fund for every Indian who donates to the fund via the PhonePe app using UPI by April 30, 2020. In all, PhonePe has pledged to contribute a maximum of up to INR 100 Crores for this cause.

To join the #i4India movement, users can visit the PhonePe app and follow two simple steps –

1) Support the cause by donating to the PMCARES Fund.

2) Spread the word. Set the #i4India logo as a display pic (DP) on Whatsapp, FB, Tiktok, Twitter etc for a month.

All donations made via UPI will be transferred directly from the donor’s bank account to the PMCARES Fund’s bank account. These donations are eligible for a 100% tax exemption under 80G.