SastaSundar.com organised a digital poem campaign to demonstrate the organisational unity in the face of the ongoing Coronavirus crisis.

Additionally, all the employees of Sastasundar.com have contributed their ‘One Day’ salary to PM-Cares Fund to help it fight the pandemic.

Originally written in Hindi, the poem ‘Hum Jeetenge’ as penned by the Founder & Executive Chairman of SastaSundar.com, Mr. B L Mittal, was also translated in Bengali and English and recited, in all three languages, by the employees. The entire campaign was conducted within the safe walls of the employee homes/ office stations, as applicable during this lockdown phase.

In tune with the official health directives, the lines of the poem read as:

“Jitenge Hum,

Dare Nahi, Ruke Hain,

Jitenge Hum.

Ek Kadam Piche,

Par Jhukenge Nahi,

Kuch Hoga Nuksan Hamara,

Par Darenge Nahi.

Sabun Se Dho-Dho Kar Marenge Hum,

Dare Nahi, Jitenge Hum.

Dur Rahkar Karenge Hamla,

Mask Pahnkar Sambhla-Sambhla,

Tumko Badhne Nahi Denge Hum,

Jitenge Hum.

Vigyaan Dhundhega  Rambaan,

Tab LengeTumhare Praan,

Tab Tak Bachkar Rahenge Hum,

Jitenge Hum.”

The idea is to spread the message of the three weapons of Safety – Social Distancing, Hand Sanitisation and Compulsory Use of Face Mask, not only among the SastaSundar employees, but to everyone in general, via this creative mean.

The videos are being shared and circulated on various social media platforms, at both the employee and organisational level.

Collage videos in all three languagesare available for viewing on the company’s official social media handles:

• Facebook:

Bengali: https://www.facebook.com/sastasundar/posts/3150108788367678

Hindi: https://www.facebook.com/sastasundar/posts/3152297778148779

English:https://www.facebook.com/sastasundar/videos/536664477041978

• Twitter:

Bengali: https://twitter.com/SastaSundar/status/1252198003399462912

Hindi: https://twitter.com/SastaSundar/status/1252514230516891655

English:https://twitter.com/SastaSundar/status/1252783590489747456

• YouTube:

Bengali: https://youtu.be/uAzIKInnyjs

Hindi: https://youtu.be/WWzCF23jt5g

English: https://youtu.be/_6BlHmZT9EU

All services of SastaSundar are fully operational in the lockdown phase. The organisation endeavours to stand strong by the people in these trying times.