India’s one of the oldest footwear brands, Asian Footwears, announced the launch of its six-layered reusable protective face masks under the Asian HyperProtect A95 collection. These masks are made from tested and certified materials, delivering high filtration efficiencies, while being stylish at the same time.

Asian is a brand endorsed by former Indian Cricketer Virender Sehwag. The Asian masks are priced economically for the Indian masses and are reusable. One mask can be washed gently under running water and be reused for up to 30 times. The masks are SITRA certified and are priced at 149/- MRP (available at a discount currently on leading e-commerce platforms), hence effective cost per use comes down to ~5 Rs/use. The masks have 100% spandex based soft ear loops making it easy for the user to wear one for a long period of time. The masks have a 6 layer filter and are designed for every face type with innovative two-panel design, and come equipped with an adjustable nose pin which helps in giving the mask a perfect fitting.

The mask contains 2 outer layers and a 4-layer filtration cartridge made using an SMMS filter fabric (spun-bonded, melt blown, melt blown and spun-bonded non-woven layers sandwiched together). The masks protect the user against any flu and other airborne germs.

Apart from the simple variant, the firm has also launched a second variant called HyperProtect Ultra (priced at 199/- MRP). This variant comes with a filter valve respirator which helps in easy breathing and avoids heat build-up due to prolonged usage of the mask. Both models are available in more than 7 different colors and prints. Also, they are available in three sizes-small, medium and large.

The Asian masks are available at all leading E-commerce and retail stores in various colors and prints.