Many of us shut us away due to the scare of the Coronavirus but some never gave up. This is the story of the garment workers of Allen Solly who portrayed their undying spirit and creativity through the latest Handmade Collection.

Allen Solly has launched this collection with a campaign ‘Made with Hands, Made with Love’ to celebrate the undying spirit and creativity of their garment workers. The Collection is a tribute to the inherent creativity and relentless passion of Asha, the garment worker at Allen Solly Factory, and many like her who work for Aditya Birla Fashion and Retail Ltd.

For the consumers, it is a unique take on shirts as each piece has embroideries made with hands and with love.

This campaign will be live across digital channels including Facebook, Instagram, YouTube, and will be supported through a diverse promotion strategy in the upcoming months.