In a move to assist consumers in buying jewelry for weddings and other occasions, Tanishq has introduced a new purchase plan – RivaahAashirwaad. Tanishq introduced Rivaah – its dedicated wedding jewelry sub-brand in 2017, catering to the diverse and varied jewelry needs across communities and regions.

The wedding jewelry purchase plan has been unveiled with the onset of the wedding season in India. Through this plan, consumers can plan their wedding jewelry purchase in a structured and systematic manner and yield great discounts on the making charges towards the end of the plan.

As the name signifies, Aashirwaad is the blessing in gold that is gifted to the bride as a token of love and appreciation by her loved ones as she embarks on her new journey in life. RivaahAashirwaad gives customers the flexibility to plan their purchase in terms of the quantum, duration, and benefits which are transparent.