Nuvoco Vistas Corp. Ltd., a leading manufacturer and retailer of building materials in India, organized an Annual Dealer Meet, ‘Bandhan’, for its Modern Building Materials (MBM) dealers. As a company that holds strong beliefs in having an inclusive relationship with all its stakeholders, the dealer meeting is one of the essential events on Nuvoco’s calendar. Dealers from across the country participated in this event, which seamlessly utilized, both, online and offline mediums.

Ms. Madhumita Basu, Chief Marketing and Strategy Officer, and Mr. Raakesh Jain, Chief Sales Officer addressed the dealers and revealed the theme for the year ‘Naya Savera’ meaning ‘new dawn’. The theme marked Nuvoco’s focus on the MBM range of products that provides superior, durable, and sustainable solutions to its consumers. During the event, Mr. Jayakumar Krishnaswamy, Managing Director, Nuvoco, shared the company’s vision, mission and highlighted the importance of the MBM dealer’s contribution toNuvoco’s success. Mr. Sarwar Zariwala, Head – Modern Building Materials, provided an overview of the entire MBM product range along with the associated programs and promotions. The MBM range comprises the Zero M and InstaMix brands, which include construction chemicals, multipurpose bonding and waterproofing agents, wall putty, tile adhesive, Ready mix dry plaster, and cover blocks.

The award ceremony recognizing Nuvoco’s top contributing dealers was conducted at various dealer centers across the country and was showcased live. A company representative while strictly observing the requisite safety norms felicitated the awardees in person.

Speaking at the event, Ms. Madhumita Basu, Chief Marketing and Strategy Officer said, “Our dealers have been our partners in the true sense. They have helped us build the business from scratch, by walking along with us in this journey. We felt that their dedication and hard work merited a personal recognition that went beyond a simple online acknowledgment.”

Mr. Raakesh Jain, Chief Sales Officer, further added, “Nuvoco will be focusing strongly on the MBM products in the coming year with our dealers being the backbone of our sales initiatives during this period. Being a market-driven organization, we are constantly evolving our processes, based on the market and our dealer feedback. We are confident that with continued support from our dealers we will reach new heights with our MBM product range as we have with our Cement products.”

The event also included a quiz on Nuvoco and its MBM range of products. A specially organized live performance by ‘Raja and Rancho’ of the Great Indian Laughter Challenge fame, puppeteer and ventriloquist Mr. Rajkumar Javkar was appreciated by all the participants.