Bangabhumi Chanchur and Muri were launched in the presence of actors Subhan, Niloy Banerjee, Jui, Rayeree, and others.

Sumit Chakraborty, Sanjay Jaiswal, Partha Chatterjee, and Arindam Sengupta are the four partners who have joined hands to make these new products. These four businessmen are involved in the hotel industry, construction work, and tourism industry.

Madhabi Mukherjee is the face of the advertising campaign of these two products.

Bangabhumi Chanachur and Muri are free from Urea and Ammonia and this is an organic product. It has been made using the most advanced technology. Despite been made in a healthy manner, the taste is delicious.

The two products have been priced affordably.

Priyanka Dutta