Hoichoi Partners With P. C. Chandra Jewellers For Series Subharambha
Hoichoi partnered with P.C Chandra Jewellers for its latest series titled ‘Subharambha’.
The story of Subharambha is about a young, independent musician, Subhomita, who overcomes woes with her family and her craft when she meets Mainak, a dentist and her childhood admirer. Through rejection, disagreements, and endearments, the two find love and accomplish their aspiration while creating a new beginning.
With this series, P. C. Chandra Jewellers want to reach out to the younger generation who have the purchasing power and also the desire to spend. The jewelry group wanted to connect with them and hence they chose OTT-the most preferred medium of the younger generation.
Directed by Abhijit Chowdhury, the series stars Jasmine Roy and Satyam Bhattacharya in the lead roles.
Subharambha is part of Hoichoi Freemium which is available to watch for free from 7th May onwards.
Priyanka Dutta