Senco Gold & Diamonds has signed the internationally acclaimed Indian sprinter and current national champion in the women’s 100m event, Dutee Chand as the company’s new brand ambassador. She will be promoting ‘Everlite’ – the lightweight jewelry range from Senco Gold & Diamonds. The brand is also celebrating PRIDE month and has rolled out a new campaign in honor of the LGBT community #MorePowerToPride#loveislove.

As part of the PRIDE month celebrations, Senco Gold & Diamonds has also unveiled a new range of Everlite jewelry, named ‘Love is love Collection’.

Suvankar Sen, CEO, Senco Gold & Diamonds, and the company’s new brand ambassador, Dutee Chand, unveiled the new range of jewelry in a virtual event. Zeuss Sports Entertainment Art Pvt. Ltd. was instrumental in getting Dutee Chand and Senco Gold and Diamonds together for this association.

The Love Collection offers a signature range of rings, ear-studs, chains, and pendants in Gold and Diamond, and can be used as part of daily wear as well as for party wear. The price range of the collection starts from Rs. 12000 for both gold and diamond pieces.